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Interested in selling our products?
Schedule a consultation for a free sample of our premium charcoal. We will guide you on the best options for your grilling experience and explain our sourcing process.
You can choose freely whether or not to purchase from us.
Looking to elevate your grilling experience?
Our grilling experts are at your disposal to guide you step by step in selecting the right charcoal and will provide you with the best tips for your grilling needs.
Discover our custom solutions to elevate your grilling and cooking experience.
Where every grill ignites flavor.
Meet our team
Committed professionals fueling our growth
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He actively participates in product development, marketing, and customer engagement strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the food industry, Mich has helped the company to achieve its current success. Mich is among the best minds in grilling innovation.
Aline Turner
Chief Technical Officer
Aline is one of the iconic figures in the grilling community who can say they love what they do. She mentors 100+ aspiring chefs and looks after a community of thousands of grilling enthusiasts.
Iris Joe
Chief Financial Officer
Iris, with her extensive knowledge of charcoal production, helps us understand market trends and improve our offerings. She is committed to driving excellence and elevating our brand.